International Press Releases

Boom in German Language Websites – Now More Than 6 % of ALL Internet Traffic is in German. American Based Companies Need to Look To The New European Community For Increased Trade Opportunities.

Vienna, Austria - 14 August, 2001

Following a recent downturn in both Internet based stocks prices and Company restructuring, one sector of the Internet industry has seen a recent surge in popularity. The number of German Language based websites has exploded in order to capture the rapidly increasing Internet Boom in Germany, Austria and Switzerland. 

With a population of just over 100 million people, the German speaking population around the world account for more than 6.2% of ALL Internet based traffic. Considering the fact that many regions throughout Europe until recently had no Internet connection at all, the Internet boom compared with America, has been quite staggering. A recent report illustrates that 90% of all German speaking businesses have now an Internet connection, and that 56% of them actually have a website. It is anticipated that by the end of 2001, an additional 30% will also have a web presence, bringing the internet presence of German speaking business to over 85%. By the end of 2001, it is also estimated that 14% of all businesses will conduct between 25-50% of their entire turnover online. The report shows that 40% of online German speaking people brought last years‘ Christmas presents online. It is surprising that more US based companies still do not have their websites in the German language. With the introduction of the European Community (EU), US based businesses are now able to take advantage of the new single currency (Euro Dollar) and deal market their goods and services to approx 377 million people, of which 25% are German Speaking. Place 1 Internet Promotion Services based in Vienna, Austria, recently, in addition to their regular Search Engine Optimisation Services, introduced a Website translation services specifically designed for the US based market looking at introducing their products into the German speaking markets of Germany, Switzerland, and Austria. Place 1 offers the whole range of translation services from meta tags to doorway pages and of course complete website translations, done professionally by our in-house native speakers.

Manager of Place 1 – Nigel Robertson “anyone can translate a website with automatic translation programs, but without an in depth knowledge of the language and culture, the exercise is usually a waste of time. The results to a non speaker look really impressive, but to someone who speaks that language everyday, the results are mostly inaccurate, and when they are ok, many times they are using vocabulary which the population these days never use. That is why, it is better to have your site translated by native speakers. It ensures that your money is spent correctly.” This new service combined with their German Speaking Search Engine expertise now offers US based companies an important insight into the German speaking markets, and can customise an Internet marketing plan to suite most budgets. 

For more information, Place 1 Website Translation Services may be contacted at: Place 1 Internet Promotion Services.